The first Rip Curl Professional event back in 1973 paved the way for professional surfing in Australia.
The cash prizes may have been small, but by the following year, surfers from all around the world were coming to compete in the event.
Here is a selection of the original posters used to advertise the
Annual Easter Surfing competition from 1973 - 1982.
Rip Curl Pro
27th March - 7th April 2013
Bells Beach Victoria Australia
Poster images from Flickr used with permission by Rip Curl.
Two designs for 1974.
(Not essentially a poster - but the only image provided for 1978.
Looks like it may be a scan of a t shirt from the 1978 event).
(The Rip Curl logo from 1978 & 79 is my favourite.)